The court of public opinion can affect specific policies, regulation, and even the outcome of a vote on the floor of the legislature. Lambda Consulting will:

• Develop a complete public affairs strategy for your business, association, or issue and direct the strategy toward the media, key community leaders, and public opinion makers.
• Create an efficient and accurate process for managing relationships with the media, key community leaders, and public opinion makers.
• Analyze trends in coverage by media type, issues, and geographic area; create news releases and distribute to media outlets across Indiana or only to those most likely to act on the release; arrange press conferences, press availabilities, and interviews.
• Serve as a resource to reporters covering appropriate “beats” like state and local government news.